Frank Luntz is one of the most honored communication professionals in America; he is a best-selling author, a sought-after consultant, a revered professor, and a regular commentator in the media. For more than a decade, Frank was the “Focus Group Czar” for Fox News, served as a corporate and business communications news analyst for CBS News for five years, moving to ABC News in 2017. Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions for more than 50 Fortune 500 companies and CEOs on six continents. His political and communication acumen is recognized globally, and he has served as a consultant and commentator in more than a dozen countries.