With misinformation and disinformation spreading rampantly across all levels of societal discourse and leading public confidence in our democratic institutions to be on the decline, one solution is to collaborate globally on an ‘internet for trust’, in the form of a newly called-for UN Code of Conduct. That is, a set of global guidelines to be used by governments, regulatory and judicial bodies, civil society, and the technology and social media industry to improve the reliability of our information ecosystem while promoting freedom of speech and human rights. How can we ensure the development of a global guideline is an inclusive expression? Why can’t content moderation alone go far enough? What will be the immediate impact on the tech field? And, why has the UN decided to produce a guideline to confront disinformation now?