Shanti Grossman is the founder and CEO of A Brighter Year, a wellness-driven adult coloring book and stationery company redefining how adults engage with rest and mental recovery.

Shanti is a two-time founder. She built and exited her first e-commerce brand before turning her attention to A Brighter Year and scaling it into a multi-million-dollar company that now ranks in the top 1% of female-founded companies in the United States. Her expertise lies in what most consumer brands never solve: converting visibility into measurable revenue and first-time buyers into long-term customers.

Shanti is a TikTok Trailblazer Award recipient, was TikTok's sole U.S. representative selected to speak at the APEC CEO Summit in Korea on the economic impact of digital commerce, and is one of 40 official TikTok coaches globally. Her work has been featured in Forbes, the Today Show, Real Simple, Wired, Apartment Therapy, The Knot and Good Housekeeping. Beyond A Brighter Year, she is passionate about empowering female founders, advising them, and their leadership teams, on social strategies that convert at scale, conversion architecture, customer retention, and revenue systems built for sustainable growth.