As the CEO of Tru Earth™, Brad Liski is responsible for ensuring the financial success of the purpose-driven company. Since the launch of Tru Earth’s innovative laundry sheet in 2019, Brad has been committed to balancing profitability with sustainability. His leadership has fueled the company’s innovation, rapid growth, global expansion, and ongoing dedication to environmental and social responsibility—values central to Tru Earth’s 1% for the Planet and B Corporation certifications.
Tru Earth has played a pivotal role in reducing plastic waste, having prevented the creation of over 190 million single-use plastic containers. Additionally, the company’s global Tru Giving program is combating hygiene poverty by providing clean clothes to more than 10 million individuals in need.
Brad’s unwavering dedication to sustainability and exemplary leadership has earned widespread recognition. Most recently, he was featured in the 2025 MO 100 Top Impact CEO Ranking. This prestigious recognition, presented by Big Path Capital, honors the 100 most impactful leaders driving positive social and environmental change through the companies they lead.